Mayfair cigarettes were launched by the Gallaher Group division of Japan Tobacco in 1992. The Mayfair name was associated with a glamorous London street – Mayfair district. The high quality and affordable price made these cigarettes as the second best selling brand of King Size in the UK. Mayfair contains blend of Virginia tobacco, which is a flue cured tobacco. Moreover, the cigarettes come in a study box which is both attractive and durable.